Promoting food, culinary and agri-tourism as an important part of wellness travel

24-Sep-2013

Wellness Tourism Worldwide and the World Food Travel Association are joining forces and signed a partnership agreement aimed at developing, educating and promoting food, culinary and agri-tourism as an important part of wellness travel experiences. 

Wellness Tourism Worldwide, (www.wellnesstourismworldwide.com) a leading wellness travel business, is pleased to announce a signed partner agreement with the World Food Travel Association, the world’s largest organization for the food tourism industry, with 18,000 members in 135 countries.

Both organizations are joining together to develop, educate and promote food, culinary and agri-tourism as an important part of wellness travel experiences. Both food and wellness travel are hot trends that are changing the way leisure travelers experience vacations. More than one of the hottest trends, wellness tourism is a growing and lucrative niche. 

Wellness vacations are used to jump-start a health regimen, detox from unhealthy habits, de-stress and learn behaviors. Wellness and wellness tourism have gained tremendous acceptance from consumers and businesses to destinations, travel, hospitality and real estate industries to food tourism suppliers, sellers and product distributors.

The partnership agreement signed between Wellness Tourism Worldwide and the World Food Travel Association aims to provide a broader understanding of wellness travel and the important role of food, culinary and agri-tourism in well-being. 

Through this privileged partnership, the two groups will promote the synergy and complementary aspects between Wellness Tourism Worldwide, the a market leader in wellness tourism and World Food Travel Association, the global membership association providing leadership, networking and business development in food and culinary travel. Ms. Hoheb and Mr. Wolf will sit on each other’s Advisory Board to further develop partnerships and initiatives that serves both consumers and travel professionals.

By pooling in-depth knowledge of customers and their expectations associated with wellness vacations, Wellness Travel Worldwide and World Food Travel Association will provide leadership to destinations, travel suppliers, travel sellers in the promotion of food and wellness tourism.

Wellness Tourism Worldwide Founder, Camille Hoheb remarked, "Food is critical to being vibrant and healthy and it is also an important part of the travel experience. Food travel provides a sense of place and cultivates a deeper connection to land and a sustainable world which extends the mission of Wellness Tourism Worldwide to improve well-being and economic growth through travel.”