The Guide to Selling Wellness Travel Released

12-Sep-2013

The surging interest in healthy lifestyles, coupled with the desire for “experiential” travel, is contributing to the growth of the wellness tourism market. Consumers are using vacations to jump-start a health regimen, detox from a digital word, and learn healthier behaviors. While wellness-focused vacations are one of the hottest trends, US travel agents, suppliers and destinations report they need more information in order to successfully sell wellness travel. 

According to a series of surveys aimed at travel sellers and travel suppliers conducted by Wellness Tourism Worldwide between 2012 and 2013, respondents identified the following needs:

1. A better understanding of wellness travel products and services
2. A better understanding of wellness travel motivations
3. A better understanding wellness consumer demographics 
4. A better understanding of consumer health issues 

With epidemic levels of stress contributed to chronic disease, it is no surprise consumers are partaking in vacations designed to benefit mind, body and spirit.

“Health opens the door to a whole new world – as does travel. Wellness travel presents an amazing opportunity for both the travel industry and the clients it serves. It’s both personally and professionally rewarding; everyone wants to be vibrant and well.” said Camille Hoheb, wellness travel expert, Founder of Wellness Tourism Worldwide and Editor of the Wellness Travel Journal. 

Ms. Hoheb added, “Over the last couple of years I’ve enjoyed connecting with hundreds of travel sellers who are excited about wellness travel. Yet, they told me they don't know where to start. That’s how the how-to guide was born. It was written with the input from hundreds of travel professionals and consumers. While The Guide is written specifically for travel agents, it is a useful resource for anyone interested in this niche. I'm happy to share what's taken me years to learn. The Guide has been released less than two weeks and already one destination gifted copies to all of their guests at their health and wellness travel sellers seminar.” 

The Guide to Selling Wellness Travel can be purchased through www.wellnesstourismworldwide.com

Ms. Hoheb is available for interviews to discuss the benefits of specializing in, and selling wellness travel. To request an interview or to book Ms. Hoheb for lectures and workshops, send a request to [email protected].