Medical tourism marketing specialists launch new site

4-Dec-2008

Team of healthcare professionals and Internet-savvy marketers form unique service to market medical tourism facilities around the world.

Medical tourism, the traveling of patients to foreign countries for medical care, has become a growth industry. International consulting firm, Deloitte LLP reports an estimated 750,000 Americans traveled abroad for medical care in 2007. Projections are for this number to reach around 6 million by 2010.

There are many factors that explain the growth and popularity of medical tourism: dramatic cost 
savings of up to 70%; the opportunity to recuperate in a warm and exotic place; the explosive use of the Internet as a research tool; and online companies that help minimize patient fear by doing the groundwork and connecting patients with reputable, trusted doctors and facilities. 

Uninsured or underinsured Americans aren't the only ones catching on to the economic benefits of medical tourism. Insurers and employers are also considering programs that provide coverage for foreign medical care, an indication that medical tourism is becoming a very real and viable option for consumers and businesses alike.

Medical tourism marketing company puts foreign medical facilities in front of patients seeking offshore care

As the borders dissolve in the medical field, more and more medical facilities are wondering how they can tap the potential of medical tourism. Market Image (www.marketimage.com), a team of marketing specialists for international hospitals, clinics and healthcare facilities, can help.

'Medical tourism is big business. The patients are there. The doctors and hospitals are there. At Market Image (www.marketimage.com), we use our real-world marketing experience and knowledge of the healthcare industry to inform patients, insurance companies, employers and government market segments about these international facilities,' says Victor Tiongco, marketing manager of Market Image. 'We make sure prospects know that these medical professionals understand the unique needs of foreign patients and they are open for business.'

Market Image (www.marketimage.com) offers a variety of marketing services including web site design, internet marketing, search engine optimization, and PR services. 'A very unique aspect of our business is our complete call centre,' says Claudia Todosychuk, call centre manager. 'Many operators in our call centre have years of experience working in the healthcare industry.'

The Market Image team includes a physician, two pharmacists, consulting nurses, medical office assistants, IT specialists, marketers, and SEO experts. Market Image has developed multiple sites, not only for the international pharmaceutical industry but also for medical clinics, bricks and mortar pharmacies and medical tourism sites. The company restricts its clients to those in the global healthcare industry.