9-May-2007
India is currently promoting itself to tourists in the hopes that it can lure people interested in experiencing both the monsoon rains and medical treatment.
The subcontinent witnesses its monsoon season from the end of May to September, a phenomenon that has traditionally attracted large numbers of tourists.
In addition, the nation's medical tourism industry has been rapidly expanding, and India is now well-equipped to offer both ancient ayurvedic remedies and modern, state-of-the-art medical treatments.
Sanjay Kothari, additional director-general at the Ministry of Tourism, told bhatkallys.com that the government is aiming to develop India into a sustainable tourism destination.
"Various initiatives are underway in the tourism sector with the sole objective of attracting more visitors to the country," he said.
Mr Kothari predicted that the introduction of a new medical visa, which allows a patient to come to India for up to one year with a companion, would help to boost the growth of the country's medical tourism industry.
"India is also a shopper's paradise with its traditional handicrafts from different regions of the country and modern shopping malls in various cities," he added.