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22-Sep-2008
The Florida city of Orlando is looking at ways to attract more patients from overseas in order to bolster the state's medical tourism industry.
According to the Orlando Sentinel, representatives of the city's healthcare and tourism industries met earlier this week at the Orlando Medical Meetings & Tourism Summit to discuss ways in which to promote its hospitals.
Des Cummings, executive vice president of Florida Hospital, told the newspaper that "there is demand if we simply expose the competencies we have in Orlando", while Gary Sain, president and chief executive officer of the Orlando/Orange County Convention & Visitors Bureau, claimed that medical tourism could be a "game changer" for the city.
Likely to be key is the so-called 'medical city' currently being developed in Lake Nona, south-east Orlando.
The 7,000-acre site will boast hospitals and research institutes, in particular the $80 million Burnham Institute and the nearly $70 million University of Central Florida Medical College.
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