Video content is becoming increasingly common on the web, driven by the growth of sites such as YouTube and Google Video, and the adoption of broadband by the vast majority of internet users. News sites such as the BBC, CNN and online print media such as the Telegraph have rapidly adopted video on the web.
Treatment Abroad.com moves with the times, and is now inviting clients to profile and promote their services through video content. This page outlines why you should invest in video, and the services that we are offering to clients including:
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Video profiles of your facilities or services.
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Video patient and customer testimonials.
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Video "Ask an expert", dealing with common healthcare issues and treatments.
Our offering includes both the production of professionally made video content for your business or service and the promotion of this content on our healthcare sites and on the web in general.
Why is video content important?
Here‟s three reasons why you should be investing in video on the web:
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Video is a powerful marketing tool. An online video profiling your healthcare facility or services can be a differentiator that will build trust and create a strong brand impression. Patients and customers will be more likely to buy from you than your competitors.
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Patient and customer video testimonials create confidence in your product or services because another voice is telling why they trust you. Video adds visual cues to trust-building that text alone cannot communicate.
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Video content is becoming increasingly important in search results – see below, "The impact of video on search results"
The impact of video on search results
Video content will become an important element in "organic" search engine visibility. As usual, Google is leading the way.
Google Universal Search is the new and advanced version of Google search. Unlike the previous version of Google Search, Google Universal Search indexes videos, 23 document types, and images. Google Universal Search results will incorporate information from a variety of previously separate sources – including videos, images, news, maps, books, and websites – into a single set of results.
What we offer
Treatment Abroad.com can help you implement video on the web in two ways:
Professional video production We offer a production facility to develop professionally made videos to promote your services. These videos can be used to promote your services on our healthcare sites or elsewhere. You own the video and can make use of it wherever you like.
Promotion of your video on Treatment Abroad.com Any "Featured Provider" will be able to incorporate video into their content on Treatment Abroad.com. We will also feature your video in our new Video Showcase, Video Testimonials, and Ask an Expert areas.
Video production
We are offering video production services for the following standard modules:
The video profile
The video profile is a three minute video summary of the key benefits of a healthcare facility, product or service. This could be a profile of:
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A hospital or clinic.
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A specialist unit or service.
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A specific healthcare service such as screening or scanning.
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A new type of treatment or procedure.
The profile takes its storyline or narration from interviews filmed with managers, staff and “vox pops” from patients. These are then edited into a logical ‘script’ which the viewer hears while seeing footage of the facilities.
The video lasts around 3 minutes; this is a practical length for video on the web. In a typical video profile you may hear from a manager, two health professionals and two or three patients. Normally, filming takes place at one location.
Music will be used to introduce and round off the module.
In advance of filming discussions with the client will be held to establish:
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The key messages that need to be conveyed
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The best location at which to film
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The best people to be interviewed
Filming will be undertaken by a single cameraman/director with a lightweight film kit so there is minimum disruption.
The video testimonial
The video testimonial is a two to three minute video module that conveys the experience of a patient. This is not a short ‘vox pop’ but a longer interview that communicates how they were treated, the treatment they received, the advice provided up front… and so on. It can be filmed either at the organisation’s premises or at home so that we can illustrate the value of the treatment. For example, if a patient has had knee surgery, we may see them back on the tennis court or golf course.
In advance of filming a telephone interview with the patient will be undertaken to establish their ‘story’, and a bullet point content script will be provided for client confirmation.
Ask an expert
The ‘ask an expert’ module consists of a series of questions about a particular treatment or a disease or condition that are answered by a health professional in that particular field of healthcare.
Questions to be answered by the expert will be agreed in advance, and then the expert will be filmed talking through the answers. Between six and ten questions can be prepared on any topic, and a single expert can cover several topics. The user will select the question they wish to ask, and the relevant clip from the expert will play. Branding from the expert’s organisation will be prominent. The testimonial will be transcribed so that a text version is available.
Promotion of video content on Treatment Abroad.com
Treatment Abroad.com will offer several opportunities to promote video content within the site. The video content may be produced by our production partners, or may be video that has been filmed and supplied by yourselves. However, to maintain a high standard of video content on TreatmentAbroad.com, we will only incorporate externally produced video which is of a professional standard. Externally produced video will also be “topped and tailed” by our production team to present a consistent user experience for all video content on our sites.
Featured page - inclusion of video
Featured pages are a popular option for many of our clients, enabling them to achieve high visibility on the site and on major search engines. We can now incorporate video profiles within these Featured Pages.
Video showcase
Any video profile that is hosted on our sites will be part of our “video showcase”. These videos will be featured extensively throughout the site in relevant areas of disease and treatment.
Video testimonials
Video testimonials will be incorporated into the client’s Featured Page and will be included in our library of patient testimonials. These will be featured extensively throughout the site in relevant areas of disease and treatment.
Ask an expert
Ask an expert will be a dedicated section of the site providing a pool of knowledge for patients about treatments and conditions. The Ask an Expert videos will also be featured in in relevant areas of disease and treatment.
